Pilot Light

Inferno is a PR consultancy. This is not. This is Inferno’s blog.

Posts Tagged ‘Surface

In matters of grave importance, style is the vital thing

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Smooth....

Ok, so that is somewhat of a bastardasation of a quote from my favourite Oscar Wilde play – The Importance of Being Ernest, but it still rings true. In an age where style dominates substance in almost every industry, PRs need to take advantage of this trend. How many times have you invited press to an event where frankly there was neither the space nor the atmosphere to truly engage with them? Or do you have a default venue for all your events?

Why not mix it up and go for other venues that offer eclectic themes or have a brilliant atmosphere? Inferno managed the launch of Microsoft Surface in the UK at The Haymarket Hotel and it was a massive success (if I do say so myself). Seriously though, we kept it informal and flexible – which I think the press truly appreciated. Plus I’m betting the free flowing booze didn’t hurt. We had the Surfaces in two different rooms and gave the press the opportunity to have real hands on experience with the devices. There was also a big-ass pool in the center of the basement, which was amazing!!

There is always a temptation (especially at the launch of business products/services) to make things formal and adhere to a strict timetable. But remember, journalists are people too. They enjoy the same things you do and I assume that no one wants to go to a boring event with loads of corporate speak. So take a leaf out of our book and keep it low key and interesting.

Elijah

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Written by pilotlight

25/03/2009 at 5:59 pm

Posted in PR, Tech

Tagged with , , ,

Surface to Air

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Point away from face

Wednesday we launched Microsoft Surface to the UK media and managed to get it on air with More 4 News, BBC Working Lunch (that’s still to come) and others. OK, now I’ve explained away the marvelous pun-headline of this post, I can go back to blowing Inferno’s trumpet. And so I should; the team did an amazing job. The US and UK clients, and all the partners involved, have been bombarding me with compliments – I love my job when I get this kind of feedback, unsolicited, from clients.

What is great though is the fact that my guys and gals at Inferno get to work on launches like this. Without taking anything away from the team who helped develop everything from the concept for launch, through to the partner liaison and deciding what compelling content needed to be included, the fact is that Microsoft Surface is an awesome piece of innovation. Surface is going to change the way information is displayed to consumers by businesses – In banks, in stores, in airports, on tables, on walls. This is where technology is going and it’s exciting, engaging and pervasive. To be working on such futuristic-type technology here and now is a real thrill. There are few other companies in the world doing anything like this and being able to craft messaging, strategy and events around this kind of pioneering technology is amazing as well as fun.

What makes it even more amazing though is when we are given a rare glimpse into the future – something the guys in Microsoft Business Division over in the US did recently. They put together a video on technology in 2019, which you can view here. While this looks incredibly far-fetched, I’ve worked with Microsoft on some of the developments and I would halve the timeline to this becoming a reality. This stuff will be here, or close to it, in five years not ten and I personally can’t wait.

Grant

Written by pilotlight

20/03/2009 at 11:21 am

Posted in Business, Media, PR, Tech

Tagged with , , ,