Pilot Light

Inferno is a PR consultancy. This is not. This is Inferno’s blog.

Posts Tagged ‘Music

You keep me hanging on

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Hit on

My laptop has bitten the bullet and I spent my lunchtime today on the phone to a certain hardware manufacturer’s repair centre. The shoddiness of cheap PC components aside, the most irritating thing about the call was the hold music – Typically Tropical’s 1975 number one ‘Barbados’. If my call really was ‘important’ to the company in question, surely they would play something less nauseating than a white reggae voiceover welcoming me to “Coconut Airways Flight 371”.

Even so, I guess you can’t please everyone all of the time and whatever these companies choose as their hold music it is bound to irritate someone. So, here’s a thought – why don’t companies offer a selection of hold music to suit a wider musical palate. For example:

“While you wait please choose from the following options:

  • Press one for the latest hit by a Pop Idol clone (for the younglings or those people who just don’t like music that much)
  • Press two for a selection of Dizzee Rascal/Kano/Jamie T (for the 16-25 year-olds – they don’t know they was born etc etc)
  • Press three for Rock Me Amadeus by Falco or other suitable 80s hit (for saddos like me who still file this stuff under the heading ‘guilty pleasures’)
  • Press four for Haitian Divorce by Steely Dan (for people who would like to wear DMs and Cuban heels but feel more comfortable with slippers these days)
  • Press five for 21st Century Schizoid Man by King Crimson (these people also wear slippers but probably outside as well as inside)
  • Press six for some difficult jazz (for chess players and people who can’t click their fingers in time)
  • Press seven for an analogue synth recording of Greensleeves…”

And why stop there? For those repeat calls, how about a system that plays you talking books of Biggles and Harry Potter and even remembers where you got up to the last time you phoned. Even as a PR or marketing stunt this may just raise a few eyebrows and make the pain of waiting on hold a little more bearable. I feel an article in the broadloid Sundays coming on…



Written by pilotlight

07/08/2007 at 2:02 pm

Posted in marketing, Media

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