Pilot Light

Inferno is a PR consultancy. This is not. This is Inferno’s blog.

Posts Tagged ‘Inferno website

Suitably clad

leave a comment »

It’s always a bit of a struggle, but finally we’ve got our new website up and running.

I’ve always found picking the theme, the tone, the style – even the colour of the hyperlinks – a bit like picking what to wear when going out somewhere new. Say, to a bar that you’ve not been to before, where people could be in jeans, havaianas and t-shirts – but could just as likely be doing the ‘jacket and jeans’ look that men of a certain age (yep, author included) and Will Young cling desperately to.

In the case of the sparkly new InfernoPR.com, we knew we wanted the ‘look’ of the site to demonstrate a step change from the previous site. Which is a grandiose way of saying we briefed the design team to ‘get rid of the fire pictures’. We also wanted to ‘broaden our palate’ (= ‘be more interesting than grey, black and orange’). Additionally, we wanted the site to show off our most important asset: our people. So rather than just having bland biographies of the management team, the new site contains quirky and, in some cases, rather worrying photographic insights into what makes every single Infernal click – from the lady that hits us around the head for not submitting our expense claims on time to the managing director, who hits us around the head for different reasons.

Anyway…it’s live now. Hopefully we’ve clothed our brand in a suitable way for those outside that will be looking in – either to see what we’ve done for clients past and present, or to weigh up what kind of crowd we might be to work with. Let us know what you think – outfit horror or jolly well dressed. We’re proud but thick skinned, and everyone loves constructive criticism on the way they look, don’t they.

Matt S.


Written by pilotlight

28/08/2008 at 8:39 am