Pilot Light

Inferno is a PR consultancy. This is not. This is Inferno’s blog.

Posts Tagged ‘Iggy Pop

Wherefore art thou Iggy?

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Shine on you crazy diamond....One piece of marketing heresy I have come across recently is the latest campaign from Swiftcover Car Insurance. They have taken one of the world’s greatest visionaries and reduced him to a car insurance salesman. I’m not sure whether to throw up or start drafting a letter to David Bowie to say “With my dearest sympathies…” expressing my condolences for the death of a lifestyle born of broken glass and heavy distortion in a room in 1960s Michigan.

But who’s to blame for this punk charade? Is no ground sacred for advertising, marketing and PR anymore or has the credit crunch started to squeeze the sales of rocks last remaining legends? What next? Radiohead bin liners?

I guess the irony of the whole situation is they have someone selling car insurance who is most famous for being The Passenger.

Matt L

Written by pilotlight

19/02/2009 at 11:20 am