Pilot Light

Inferno is a PR consultancy. This is not. This is Inferno’s blog.

Posts Tagged ‘chips

Finance ‘n Chips

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No mushy peas to be seen

 

 

 

 

 

 

 

 

 

 

 

This week one of the most interesting issues to come on the tech radar here at Inferno was in the world of chips. Besides Tyrrells announcing a new flavour of potato chip, the major news came courtesy of the current credit bite.

Early this week we saw news that semiconductor market is continuing its slide. According to the Semiconductor Industry Association January saw an 8.8 per cent slump compared with the same month last year, following a forgettable December during which sales fell by 11.9 per cent on the year. Late this week we have also seen Taiwan announce that they will restructure the country’s struggling D-Ram chip industry by buying key technology from foreign competitors and consolidating the domestic market. All interesting stuff, but what’s next?

As the electronics market, which feeds this industry, continues its dip into the red stuff how will we see these manufacturers react to sure up their brands?

Traditionally in an economic downturn FMCG companies ramp up the marketing to sure up sales but this approach isn’t so easy for companies whose chips the public aren’t conscious they are consuming. We will wait with baited breath here at Inferno and see what the industry has up its sleeve but would be interested to see what everyone else thinks…

Matt L

Written by pilotlight

06/03/2009 at 3:18 pm

Posted in Business, marketing, PR, Tech

Tagged with , , ,