Pilot Light

Inferno is a PR consultancy. This is not. This is Inferno’s blog.

Email – is there a saturation point?

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Inbox overload

 When email was invented it became a driver for business efficiency. No more memos to hand out, no more documents to print out and pass to a colleague or courier to a client/supplier. Hey presto, everything became instant which meant we could all react to requests or opportunities much more quickly. Over a relatively short period of time – as the technology improved and dial-up became broadband – we could all achieve alot more in the same amount of time. Businesses, particularly service industries, needed this efficiency to fuel demands for growth.

But how efficient has email really become. We cc far more people – unnecessarily in many cases – into email than we ever used to copy into memos, let alone when we used to talk to each other. We send quirky amusing emails around the office and to our friends (btw, I’m not suggesting cutting out fun at work!). We get spam, in some cases quite clever looking spam, that we think might be real so we take a look. All of these require our attention and time even if it’s a fleeting glance. We’ll also interrupt the flow of what we’re doing to look at that email that we see has just popped in to our inbox, read it and deal with it, often forwarding it on or cc’ing more people  into the mix!

So is email intrusive and increasingly becoming a barrier to efficiency? How do we make better use of it? Should there be a better discipline? I don’t have an obvious answer to these questions and I realise that a good amount of email helps us do our jobs well but, if businesses don’t figure out a discipline and email etiquette we could  reach a point where, one day, we come into the office and all we manage to do is read and answer our emails

And that’s before we deal with twittering, facebook, blogs and the like.

Oh – and another thing? What is it with Arsene Wenger? He wins a match, taking his side through to the FA Cup semi-final, gets a dodgy refereeing decision in his favour to boot yet doesn’t smile or have the good grace to shake hands with his opposing manager. Even Fergie and Rafa managed to do that!

Greg B


Written by pilotlight

30/03/2009 at 3:37 pm

Posted in Uncategorized

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