Pilot Light

Inferno is a PR consultancy. This is not. This is Inferno’s blog.

Top lip meets technology PR

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Albert Einstein, Graham Gooch, Cliff Thorburn, William Shakespeare – Throughout human history for every great man there has been an equally great moustache. These are hairy top lips that have etched their images in our brain and in the history books.

The slug, the FuManchu, the Imperial and the Dali have all been signs of extraordinary talent and in November 2008 the lads at Inferno PR will be resurrecting the greatness of the hairy top lip to raise money for the Prostate Cancer Research Centre in – Movember 2008.

Movember started in 2004 in the far-flung reaches of the Empire as a way to raise awareness of men’s health issues such as prostate cancer and depression. Men being men don’t like to talk about their ailments, so an annual month-long event was established that involved the growing of moustaches during the month of November. In 2007, the Movember phenomenon made its way to the shores of the UK, and after a successful year last year, the lads at Inferno thought they would fertilize their top lips and raise some money for charity – in particular The Prostate Cancer Research Centre.

Prostate cancer is the most common cancer in men in the UK. 35,000 men are diagnosed every year – that’s one man for every hour of every day. As prostate cancer doesn’t have the funding of some of the other charity world’s bigger players, there is still a long way to go in terms of understanding the causes and identifying the most effective ways of diagnosing and treating it as well as making more people aware of what a terrible disease it is.

For this reason the chaps at Inferno PR will be raising money for The Prostate Cancer Research Centre to raise awareness of prostate cancer in the technology industry and throughout the whole of November. Through taking part in events like Movember we stand a better chance of making more people aware of the disease and how it could affect them.

For more information about Movember or the Prostate Cancer Research Center, please visit the Inferno Just Giving page at:


If you have a few spare pounds lying about, please give generously to our page and we will keep you posted on our progress with weekly updates and photos on how the team is doing. Other than that, for those that know us, please excuse our appearance as we continue to deliver great PR results – albeit with a little more facial hair.

Inferno Mo-Squad



Written by pilotlight

29/10/2008 at 2:36 pm

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