Pilot Light

Inferno is a PR consultancy. This is not. This is Inferno’s blog.

Archive for October 2008

Top lip meets technology PR

leave a comment »

Albert Einstein, Graham Gooch, Cliff Thorburn, William Shakespeare – Throughout human history for every great man there has been an equally great moustache. These are hairy top lips that have etched their images in our brain and in the history books.

The slug, the FuManchu, the Imperial and the Dali have all been signs of extraordinary talent and in November 2008 the lads at Inferno PR will be resurrecting the greatness of the hairy top lip to raise money for the Prostate Cancer Research Centre in – Movember 2008.

Movember started in 2004 in the far-flung reaches of the Empire as a way to raise awareness of men’s health issues such as prostate cancer and depression. Men being men don’t like to talk about their ailments, so an annual month-long event was established that involved the growing of moustaches during the month of November. In 2007, the Movember phenomenon made its way to the shores of the UK, and after a successful year last year, the lads at Inferno thought they would fertilize their top lips and raise some money for charity – in particular The Prostate Cancer Research Centre.

Prostate cancer is the most common cancer in men in the UK. 35,000 men are diagnosed every year – that’s one man for every hour of every day. As prostate cancer doesn’t have the funding of some of the other charity world’s bigger players, there is still a long way to go in terms of understanding the causes and identifying the most effective ways of diagnosing and treating it as well as making more people aware of what a terrible disease it is.

For this reason the chaps at Inferno PR will be raising money for The Prostate Cancer Research Centre to raise awareness of prostate cancer in the technology industry and throughout the whole of November. Through taking part in events like Movember we stand a better chance of making more people aware of the disease and how it could affect them.

For more information about Movember or the Prostate Cancer Research Center, please visit the Inferno Just Giving page at:


If you have a few spare pounds lying about, please give generously to our page and we will keep you posted on our progress with weekly updates and photos on how the team is doing. Other than that, for those that know us, please excuse our appearance as we continue to deliver great PR results – albeit with a little more facial hair.

Inferno Mo-Squad



Written by pilotlight

29/10/2008 at 2:36 pm

Polling PR

leave a comment »

One thing that has taken the fancy of a few of the Infernals in the office at the moment is the greatest PR show on earth – the US presidential election. This is a time where PR is in its purest form: crisis communications, reactive statements, memorable soundbites and good old fashioned mudslinging all hit the headlines and envelop just about every media outlet available to man. Newspapers, magazines, blogs, twitter, websites and even the odd prayer are all inundated with political polemic and unlike almost every other type of PR, everyone has an opinion. More importantly, this is a chance for every Public Relations professional on earth to learn a thing or two on how to PR clients and create new realities – and how not to.

Something that I will be taking away from this election is the power of sticking to a simple PR strategy – seems obvious I know, but you would be surprised how many people get it wrong. Over the length of the Democratic primaries and the Presidential election Obama’s campaign team have done an incredible job in transforming Barack from someone who is a great orator into someone who has the power to change the way people think and the way a nation defines itself in the world and all with one simple message – Change. Through planning a strategy, choosing one clear, key message and sticking to the plan – despite the economic system falling apart around them – the Democratic Party has grown its trust within the greater public and has left the opposition scrambling for what they think people want to hear, all the while destroying their credibility and alienating their core supporters.

This is something I think every PR campaign can learn from – research your audience, choose a message that resonates with them and stick with it. Flip-flopping to try and align with the next best thing will undermine your credibility and ultimately leave you holding your ballot at the polls.

Matt L

Written by pilotlight

23/10/2008 at 1:00 pm

Posted in Media, PR, Web 2.0

Tagged with ,