Pilot Light

Inferno is a PR consultancy. This is not. This is Inferno’s blog.

Archive for August 2008

Suitably clad

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It’s always a bit of a struggle, but finally we’ve got our new website up and running.

I’ve always found picking the theme, the tone, the style – even the colour of the hyperlinks – a bit like picking what to wear when going out somewhere new. Say, to a bar that you’ve not been to before, where people could be in jeans, havaianas and t-shirts – but could just as likely be doing the ‘jacket and jeans’ look that men of a certain age (yep, author included) and Will Young cling desperately to.

In the case of the sparkly new InfernoPR.com, we knew we wanted the ‘look’ of the site to demonstrate a step change from the previous site. Which is a grandiose way of saying we briefed the design team to ‘get rid of the fire pictures’. We also wanted to ‘broaden our palate’ (= ‘be more interesting than grey, black and orange’). Additionally, we wanted the site to show off our most important asset: our people. So rather than just having bland biographies of the management team, the new site contains quirky and, in some cases, rather worrying photographic insights into what makes every single Infernal click – from the lady that hits us around the head for not submitting our expense claims on time to the managing director, who hits us around the head for different reasons.

Anyway…it’s live now. Hopefully we’ve clothed our brand in a suitable way for those outside that will be looking in – either to see what we’ve done for clients past and present, or to weigh up what kind of crowd we might be to work with. Let us know what you think – outfit horror or jolly well dressed. We’re proud but thick skinned, and everyone loves constructive criticism on the way they look, don’t they.

Matt S.


Written by pilotlight

28/08/2008 at 8:39 am

To sleep, perchance to dream – ay, there’s the rub

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I have been an insomniac since the age of 15 but I have always managed to steal a couple hours sleep here and there. However, over the last couple of days, I’ve found it virtually impossible to stay asleep for more than 45 minutes. Now this normally wouldn’t be such a problem since I have a near endless supply of apple juice and red bull to keep me awake but lately, I have started having vague day dreams (mostly on the packed District line, where to be fair, there is a significantly reduced amount of oxygen going to my brain) and this worries me.

Freud hypothesized that things like this were usually a projection of unconscious wishes, thoughts and wants, but I am pretty sure that if that were the case, I’d be day dreaming of Angelina Jolie, Kate Beckinsale and Halle Berry, offering me their love and riches in some sort of Apple of Discord like scenario. Unfortunately, I seem to be day dreaming of Mrs. Havisham from Great Expectations, a book I haven’t read since 1999. Now, what that says about my unconscious wishes, thoughts and wants is subject to interpretation but I am willing to go with the explanation that is going to subject me to the least amount of ridicule. I’m thinking something along the lines of: I’m attracted to rich women and not I’m attracted to really old women. Any thoughts?

In retrospect, I probably shouldn’t come into work drowsy, with dilated, red eyes talking about daydreaming of Miss Havisham. That is just a random drugs test waiting to happen.


Written by pilotlight

21/08/2008 at 5:11 pm

Posted in Human Resources

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