Pilot Light

Inferno is a PR consultancy. This is not. This is Inferno’s blog.

Archive for February 2008

What is trade media?

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fun in the sun

An announcement echoed through the Inferno newsroom on Thursday afternoon that, at the time, raised questions on the future of Business to Business media. Reed Elsivier was announcing their preliminary profit results for FY2007 and amongst the statement told shareholders, staff and any PRs listening, that they would be divesting in their business arm, Reed Business Information (RBI).

In the office we immediately began a collection for some of the journalists we have worked more closely with over the years, from Poultry World and Truck & Driver magazine, and began to mourn, was this the death of the trade media?

With the press currently making bold, sensationalist statements based on a thin veil of evidence, such as the onset of the next great depression following Jerome Kervial at SocGen losing £3.5 billion in one trading day, we thought it wouldn’t be long until the bell would be tolling for our comrades in the trades. But being the prudent PRs we are, we decided to investigate this news and see whether the end was nigh, or if this was merely a new beginning.

In the same statement announcing their divestment in their business wing, Reed Elsivier also announced revenue growth of 6%. Over the past 12 months that counts for revenues in excess of £4.5 billion. Further to this statement they announced that the decision to clock off the business media wing was to streamline their operations as RBI is not a loss making arm and has, in current years, seen great growth, especially in their move online with some of their titles.

Subsequently Apax Partners, the parent company of Incisive Media, has been seen be sniffing around RBI’s pedigree, so for now the future for our friends in South London looks a little safer.

For now though we would like to show our support for our counterparts at China Chemicals and Health & Beauty Salon magazines and let you know, whatever journey you go on in the next 6 to 12 months we will be right there with you.

Matt L


Written by pilotlight

26/02/2008 at 11:30 am

Posted in Business, Human Resources, Media, PR, Tech

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The Parker Brothers Lament

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Gripping the news last week was the death of Georgian billionaire and Monolopy man look alike, Badri Patarkatsishvili. Following Mr Patarkatsishvili’s passing at his Surrey mansion, headlines harking back to the Cold War filled the papers. Was this another assassination of a Kremlin critic or merely a player burned by the game of life?

Either way it marks an interesting turn we have been seeing recently in UK and Russian relations becoming front page news in the media. While a few years ago the death of anyone from the former Soviet Union may have gone unnoticed, today, with former Soviet business elites investing the GDP of a small country in English football teams, the death of such a wealthy non domicile does not fade into the background in fact it makes headlines.

The Russian romance began nearly two years ago with the death of Russian spy Alexander Litvinenko and since then the story has started to grow.

Conspiracy theories, hypotheses on motive and several different suspects have swept the headlines as the editors of every red top in the country has been romanticizing like a pre-pubescent teen reading an Ian Fleming novel. With the latest passing of Mr Patarkatsishvili, the story was again revived with whispers of murder and the Kremlin and we predict will remain in the media for many years to come.

Much like the game of Monopoly, this story is going to be a long and drawn out process as every throw of the dice brings more opportunity to fulfill the publics hunger for scandal and intrigue. So keep watching the papers as the story evolves and the editors fall further into what will be considered by some to be the playing out of a real life spy novel.

You never know, before too long we may even see the editorial signed, From Russia, With Love.

Matt L

Written by pilotlight

19/02/2008 at 12:17 pm

Posted in Business, Media

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