Pilot Light

Inferno is a PR consultancy. This is not. This is Inferno’s blog.

PR for PE

leave a comment »

The man himself

I’m sure readers will be thrilled to hear about my eldest son’s latest school report, but I couldn’t let one teacher’s comments go unmentioned. Under the section entitled ‘PE’ (which was always a source of perturbation in my own school reports), the teacher has employed judicious use of spin to spare my son’s blushes. It reads:

“Henry can intercept, retrieve and stop a beanbag and a medium-sized ball with consistency; he can sometimes catch a beanbag.”

In other words: “He usually gets in the way and couldn’t be relied on to carry the half-time oranges”.

My complete klutz of a son now thinks he is Pat Jennings. It’s amazing what can be achieved with a little massaging of language and some expectation management – another example of the power of public relations in the wider world.

Bullet Baxter: shame on you and your evil “must do better” cohorts.

Oh, and by the way… Henry, if you read this when you are older, you did splendidly chap.

Tom

Advertisements

Written by pilotlight

09/07/2007 at 1:40 pm

Posted in Business, PR

Tagged with

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: