Pilot Light

Inferno is a PR consultancy. This is not. This is Inferno’s blog.

PR for PE

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The man himself

I’m sure readers will be thrilled to hear about my eldest son’s latest school report, but I couldn’t let one teacher’s comments go unmentioned. Under the section entitled ‘PE’ (which was always a source of perturbation in my own school reports), the teacher has employed judicious use of spin to spare my son’s blushes. It reads:

“Henry can intercept, retrieve and stop a beanbag and a medium-sized ball with consistency; he can sometimes catch a beanbag.”

In other words: “He usually gets in the way and couldn’t be relied on to carry the half-time oranges”.

My complete klutz of a son now thinks he is Pat Jennings. It’s amazing what can be achieved with a little massaging of language and some expectation management – another example of the power of public relations in the wider world.

Bullet Baxter: shame on you and your evil “must do better” cohorts.

Oh, and by the way… Henry, if you read this when you are older, you did splendidly chap.



Written by pilotlight

09/07/2007 at 1:40 pm

Posted in Business, PR

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