Pilot Light

Inferno is a PR consultancy. This is not. This is Inferno’s blog.

No, seriously…

with 4 comments

It’s a perennial problem. How can PR, as a marketing discipline, gain a seat at the top table? How can it be seen as a strategic tool by CEOs and other senior business decision makers? In short, how can it be taken more seriously?

Well, this is an issue we set out to explore at a company offsite on Friday. As you can see from these pictures, we strove to project a serious, “strategic” and responsible image throughout the day’s activities. Some of the facilitated discussions were fascinating.

Kicking off proceedings was Associate Board Director Tom Berry with a presentation entitled “Superhero or Superzero – Whither PR’s future?”. Via the medium of mime and dressed appropriately as Captain Inferno, he successfully apprehended a vagrant on the Tube and pointed to a future PR/ Law Enforcement hybrid business model.

Oh dear

Next up was “The tenth pin – an examination of Public Relations’ ability to achieve all its objectives”. To continue the metaphor, we held this fascinating discussion in a bowling alley.

Strike, etc….

Our guest speaker was Madame Zsa Zsa. She explored “Generation Esque: The role of burlesque in a multi-discipline communications programme to the Web 2.0 generation”. We all enjoyed her presentation skills very much.

Light my fire

At the end of the day, we felt we deserved some relaxation after all that hard work and repaired to a local hostelry for a quick drink. Managing Director Grant Currie is seen here educating some local drinkers of the benefits and pitfalls of a matrix management model. He later commented how much they had benefited from meeting him.

The Dear Leader

We all felt this had been a very worthwhile offsite and that we had made significant progress in making sure that PR and more particularly Inferno is taken more seriously in future.

We would be happy to share the notes from the various presentations. If you would like to receive them, please nominate an appropriate caption for the final photograph in the comments section.



Written by pilotlight

03/07/2007 at 5:17 pm

Posted in Human Resources, PR

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4 Responses

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  1. Currie: “You see, by layering a semi-formal black shirt over a similarly noir t-shirt I deliver a sense of both business gravitas befitting my senior level and a hint of my creative core…while at the same time leaving nobody in any doubt that I work in the media industries. Plus, the t-shirt helps keep the belly under control.”

    Girl, thinking: “I know that sleeping with him would undoubtedly advance my career, but frankly I can’t bring myself to do it.”

    Bloke, thinking: “Tosser.”

  2. Aha – PR forced fun can go wrong on so many levels….like why put the guy with the half-tanned legs in a scouse athletic outfit?

    Doesn’t Mr Currie have a passing resemblance with Jools Holland? “Tonight. Please welcome. On drums. Captain Inferno!”


    04/07/2007 at 1:47 pm

  3. Tragic, yes; forced, no. Liam the Legs and yours truly actually think we looked rather fetching in a ‘Superhero comes to bring fake tan to good people of Gotham City’ sort of way.

    Captain Inferno

    05/07/2007 at 6:19 am

  4. Berry – The outfits just keep getting better and better… keep up the good work.


    17/07/2007 at 8:07 am

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